Super Ads?
Prior to last year . . . and for the decade prior to that, this week was one of great anticipation for people like me.
There were many news stories, discussions, speculations . . . about the Super Bowl? NO! About the Super Bowl ADS.
For ad-lovin' media freaks like me, this was IT . . . the Super Bowl of advertising. All the best ads were created, dynamic ones, creative ones, flat out weird ones. But they were ads that you deconstructed during the game's inevitable third-quarter lull as one team took over. They were the ads you talked about the next day at work. They were exciting.
But when the dot-com bubble burst, a lot of that advertising hubris disappeared along with it. (Where are you now Pets.com Sock Puppet?) And lately, the football game has actually been engaging and gripping into the fourth quarter and EVEN down to the last minute.
So far, I have seen no media coverage or speculation this week about advertising that we might see on Sunday. And that makes me a little bit sad.
There were many news stories, discussions, speculations . . . about the Super Bowl? NO! About the Super Bowl ADS.
For ad-lovin' media freaks like me, this was IT . . . the Super Bowl of advertising. All the best ads were created, dynamic ones, creative ones, flat out weird ones. But they were ads that you deconstructed during the game's inevitable third-quarter lull as one team took over. They were the ads you talked about the next day at work. They were exciting.
But when the dot-com bubble burst, a lot of that advertising hubris disappeared along with it. (Where are you now Pets.com Sock Puppet?) And lately, the football game has actually been engaging and gripping into the fourth quarter and EVEN down to the last minute.
So far, I have seen no media coverage or speculation this week about advertising that we might see on Sunday. And that makes me a little bit sad.
posted by David at 2:56 PM
5 comments
5 Comments:
Yeah . . . that was the other factor that I forgot the put in the original post.
Maybe we can call it the FCC Puritan Effect.
Here is a link with some info and still pics for this year's ads: http://money.cnn.com/2005/02/02/news/fortune500/superbowl_ads/index.htm?cnn=yes
"American Dad," huh?
While the involvement of Seth McFarlane makes me feel encouraged, that title makes me think of Gerald McRainey in the title role and a Lee Greenwood theme-song.
Let's hope it goes in another direction.
Just today . . . two days before the game I heard a bit of news on this topic (NPR's Morning Edition).
Mostly about how previous advertisers are choosing to better allocate their budgets. Clearly the excitement and bloom is off the rose for Super Bowl ads.
A few hints about some ads, via ESPN.com. LeBron James will star in a Bubblicious ads and (wait for it) . . . the one I am most interested in . . . a DUKES OF HAZZARD movie ad.
But, mostly, meh . . .
Go to http://slate.msn.com/id/2113284 for more info on the Super Bowl Ad meltdown of mediocrity.
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