Macho man no more?

"As he prepared to kick off a new tour in Portland, Ore., the other day, Palahniuk sat in his office, wearing shorts and a long-sleeved T-shirt, and explained the new methods he had cooked up to arouse his youthful audience. From a large cardboard box, he produced a handful of teriyaki-beef-scented air fresheners, which were to be passed out by women in mail-carrier uniforms. Then 'everyone will be offering their meat to each other to sniff, as lurid as that sounds,' Palahniuk explained."